Anolema — Terms of Service

Last updated: 05/07/2026

These Terms of Service ("Terms") govern your access to and use of the Anolema advertising platform, website, and related services (the "Service") provided by 

ANOLEMA PTY LTD 21 691 362 811 ("Anolema", "we", "us", or "our"). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. The Service — Anolema is an automated advertising platform for small and medium businesses. The Service helps you create and manage digital advertising campaigns — including Google Performance Max and Meta Advantage+ campaigns — install first-party conversion tracking, and automatically optimise how advertising budget is allocated across channels. Anolema is a tool that operates advertising accounts on third-party platforms on your behalf. We do not sell advertising, do not hold your advertising spend, and do not guarantee any particular outcome.

2. Eligibility and Accounts — You must be at least 18 and able to form a binding contract. Register with accurate, current information and keep it updated. You are responsible for all activity under your account and for keeping credentials secure; notify us immediately of any unauthorised use.

3. Third-Party Platforms and Billing — To use campaign features you must authorise Anolema to access the relevant advertising accounts and add and maintain your own payment method directly with each platform (Google, Meta, etc.). All advertising spend is billed to you by those platforms directly — Anolema never handles, holds, or processes your ad spend. You must comply with each platform's terms and advertising policies. Anolema is not responsible for third-party platform acts, availability, pricing, or policy changes.

4. Conversion Tracking — The Service may provide a first-party tracking script to install on your site. By installing it you confirm you have the right to do so and will provide visitors any legally required notices/choices (e.g. a compliant privacy policy and consent mechanism). You are responsible for your website's privacy-law compliance.

5. Fees — Any Anolema subscription fees, billing cycle, and payment terms will be presented before you subscribe. Anolema's fees are separate from and additional to the ad spend you pay third-party platforms. Fees are non-refundable except where required by law. We may change fees on reasonable notice.

6. Your Responsibilities and Acceptable Use — You will not use the Service for any unlawful, misleading, or fraudulent purpose; advertise anything illegal or in breach of a platform's policies; infringe anyone's rights; interfere with, reverse engineer, or gain unauthorised access to the Service; or provide false information. You are solely responsible for your advertising content, products, business information, and legal compliance.

7. No Guarantee of Results — Advertising performance depends on factors outside our control (platform algorithms, auctions, budget, products, market conditions, tracking accuracy). Anolema does not warrant any level of impressions, clicks, conversions, sales, or return on ad spend. Any figures or examples are illustrative only.

8. Intellectual Property — The Service and its software, design, and content are owned by Anolema and its licensors. We grant you a limited, non-exclusive, revocable licence to use the Service for your business. You retain ownership of the content you provide ("Your Content") and grant us a licence to use it solely to provide the Service.

9. Data and Privacy — Our handling of personal information is described in our Privacy Policy, and by using the Service you consent to it. You are responsible for having the necessary rights/consents for any data you provide or direct us to process.

10. Disclaimers — To the maximum extent permitted by law, the Service is provided "as is" and "as available" without warranties of any kind. We don't warrant it will be uninterrupted, error-free, or secure. Nothing in these Terms excludes any guarantee or right under the Australian Consumer Law that cannot lawfully be excluded.

11. Limitation of Liability — To the maximum extent permitted by law, Anolema is not liable for indirect, incidental, or consequential damages, or loss of profits, revenue, data, goodwill, or advertising spend. Where liability can't be excluded but can be limited, our total liability is limited to the fees you paid Anolema in the 3 months before the event. We are not liable for advertising spend billed to you by third-party platforms.

12. Indemnification — You agree to indemnify Anolema against claims and expenses arising from your use of the Service, your content or advertising, your breach of these Terms, or your violation of any law or third-party rights.

13. Suspension and Termination — You may close your account any time. We may suspend or terminate access if you breach these Terms, to comply with law or a third-party platform, or to protect the Service. Surviving provisions survive termination.

14. Changes — We may modify the Service or these Terms; for material changes we'll give reasonable notice (e.g. a new "Last updated" date or contacting you). Continued use after changes take effect means acceptance.

15. Governing Law — Governed by the laws of Victoria, Australia, with non-exclusive jurisdiction of its courts. If any provision is unenforceable, the rest continue.

16. Contact — Anolema — support@anolema.com